In 2019//2020, the American Association of Nurse Anesthetists (AANA) noticed that there were deficiencies in the way they connected their 57,000 members with educational content. This presentation will highlight the friction that AANA was experiencing with their member engagement and how those friction points were further impacted by the COVID-19 pandemic. It will map the journey AANA took in understanding how to invoke digital transformation and how member-centric decision-making became the guiding light to align multiple departments around this digital transformation journey. The results are impressive!

Attendees will learn:

• How the voice of the customer can be the driving force for transformation
• How member behavior on other digital platforms (like social media and Netflix) can influence design and strategy
• Why your website is your most important tool for engagement
• How digital transformation modernizes and improves engagement and monetization opportunities
• How data can guide decisions that positively impact recruitment, retention, and revenue

Eric O’Connor is the chief growth officer for the American Association of Nurse Anesthetists (AANA). He is responsible for building innovative teams that accelerate growth and deliver on strategic initiatives with an obsessive member-first approach.

In this role, Eric oversees the AANA’s brand, marketing, meetings, public relations and communications, membership and AANA Insurance. He enjoys working across the organization and membership to connect people, process, and technology to uncover new opportunities through data-driven insights.

Eric joined the AANA in January 2019 to take on the newly created chief marketing role. He previously served as chief marketing officer of RUBIS, an innovation and marketing agency, and before that spent the beginning of his career building photography businesses. He earned a Bachelor of Science degree in marketing from Drake University and currently lives in the Chicago area with his wife and three sons.

Dan Stevens, President of WorkerBee.TV, Inc. has over 30-years of association experience and takes pride in driving the industry forward. Dan’s first experience in the association world started in 1991 when he launched a chapter for the Entrepreneurs’ Organization (EO). Dan has served on EO’s International Board of Directors in various positions, including International Chairman in 1996-1997. Today, EO is a global association of over 14,000 entrepreneurs.

In 2019, Dan released a book titled “Moving Your Association from Analog to Digital,” designed to help guide organizations through their digital transformation. COVID-19 accelerated the need to make this move.

Dan is the Founder and President of WorkerBee.TV, Inc., an online platform and multimedia services organization that has developed strategic models specific to the needs of associations. WorkerBee.TV’s flagship platform and service offering – Association TV® – empowers associations to inform, educate and inspire their members and prospects.