Similarity matching is a part of every consumer’s life – using Netflix, Spotify, Amazon; they all use past behavior and engagement with a similarity algorithm to make highly specific (and useful) recommendations. In a similar vein, AGU is working to create member value and connection by providing hyperpersonalized content and connection recommendations using a combination of natural language processing (NLP) and vectorization. Learn more about the process and what it could mean for associations, especially those that publish research!