Data Detox: CTA’s Strategic Approach to Contact Data Hygiene

Discover how the Consumer Technology Association (CTA) tackled the common yet daunting issue of legacy data buildup in their AMS and other systems. Faced with challenges familiar to many associations and non-profits—such as duplicate entries, outdated records, and inconsistent data—CTA turned to Bumblebee Data to revolutionize their data hygiene process. Join CTA’s Membership team as they share their journey of transforming 250,000 contact records through automation, boosting efficiency and accuracy.

This session will provide valuable insights into how CTA:

• Secured team and executive support for prioritizing data cleanup
• Strategized with their AMS provider for data export and re-import
• Analyzed project metrics to understand the full scope of their data challenges
• Tackled the necessary manual merging of duplicates
• And set data hygiene as a strategic goal for the organization

This engaging session is a must attend for anyone looking to enhance their data management practices.