Rapid innovation in technology is changing the way that your association’s members engage with your organization, your events, and with one another. In our increasingly connected world, your members have more options than ever before to stay connected to one another. In this session, you’ll learn how to leverage the power of video to offer your members compelling opportunities for meaningful engagement and authentic human relationships with their peers and your organization all year long.

Join Qin Coe, Vice President of Customer Success at Gather Voices and Kevin Mlutkowski, CAE, Director of Marketing and Communications at the American Concrete Institute, as they share best practices and real-world examples of how leading organizations are leveraging the power of video to strengthen their communities, acquire new members, improve member retention, thank donors, and communicate more effectively.

You’ll learn how to:

● Make sense of the video marketing trends that are reshaping the future of engagement
● Co-create engaging content with your members by inviting them to join the conversation
● Strengthen community engagement by offering more opportunities for meaningful interaction
● Identify simple video tactics that can be used to drive year-round engagement
● Understand how to implement real-world examples at your own organization

Kevin Mlutkowski is the Director and Marketing and Communications at the American Concrete Institute, where he has held various roles since joining the Institute in 2003. Mlutkowski received his BS Technical Communication with Chemistry minor from Lawrence Technological University in 2001, his MBA from Oakland University in 2005, and his Certified Association Executive (CAE) in 2016. Additionally, he currently serves as vice chair of the American Society of Association Executives’ Marketing Professionals Advisory Council.

Qin Coe is the VP of Customer Success of Gather Voices and a passionate enabler of success to drive value for clients in the use of video in marketing and digital engagement. She joined Gather Voices in June 2020. Previously, she was a leader of Customer Success for Enterprise clients at Morningstar, Inc, an independent global financial research firm. She holds a PhD of Chemistry from the University of Chicago.