Unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy.

We’ll look at trends and tactical lessons for 2021, including:

• What key initiatives are associations focusing on right now?
• How have digital marketing budgets shifted between 2019 and 2021?
• How effective are channels like email marketing, ad retargeting, paid search, and much more?
• What factors were limiting the success of digital marketing in 2020?

Aidan Augustin is the co-founder and President of Feathr, an industry-leading tech company building marketing tools specifically tailored to the needs of associations and event organizers. Feathr has helped over 800 associations and 5,000 conferences, trade shows, and virtual events grow attendance, member engagement, and digital sponsorship revenue. Based out of their Gainesville, FL headquarters, Aidan leads the sales and marketing functions of Feathr and spearheads industry engagement. He is an actively involved member of both ASAE and IAEE and a regular speaker on the topics of digital marketing and event/association technology.

Nicole Bowman, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.