CMG, a 45-year-old industry association, underwent its own digital – and cultural – transformation starting in 2017. For its first 30 years, CMG was a successful and thriving organization that attracted thousands to its annual conference and network of thriving international chapters.

Then the U.S. faced a major economic downturn and the association found itself without access to the same revenue sources as it had always depended on. Adding to this, the traditional focus of the organization was on technologies that were falling out of popularity with modern companies. CMG needed to pivot and adapt to the changing landscape.

Join us for this interactive boot camp where CMG’s managing Director, Amanda Hendley, will talk about the technology and cultural changes CMG underwent that allowed the organization to grow in 2020 and host a successful international virtual conference in January 2021.

If your organization has experienced similar marketing pain points, this boot camp is for you!

Attendees will takeaway:

● How CMG used technology to insource our marketing efforts and save $100,000
● How a focus on data enabled CMG to shift their income stream from individual membership and ticket purchases to being a sponsor-driven organization
● How only a staff of 3 can fully execute a 6-day 100+ session conference

This interactive boot camp will feature several breakout sessions that will give attendees the opportunity to talk about their own marketing and programming challenges.

Attendees will will take away best practices and ideas that are vendor agnostic.

Meet your boot camp leader

Amanda Hendley is the Managing Director and President at Computer Measurement Group.