Alicia McGrail
Senior Director of Membership Development, Consumer Technology Association™ (CTA)
As head of the membership development team, Alicia McGrail leads recruitment, retention and strategic account engagement for the Consumer Technology Association™ (CTA). CTA is the world’s premier trade association for all facets of the technology industry and producer of CES®. Before joining CTA ten years ago, Alicia managed partnership and audience development for SmartBrief Inc, a B2B online media company with more than 5.5M subscribers. She lives with her daughter and husband in Washington DC.
My Sessions
Case Study Showcase: Data Detox – CTA’s Strategic Approach to Contact Data Hygiene >>
w/ Bumblebee Data
Data Detox: CTA’s Strategic Approach to Contact Data Hygiene Discover how the Consumer Technology Association (CTA) tackled the common yet daunting issue of legacy data buildup in their AMS and other systems. Faced with challenges familiar to many associations and non-profits—such as duplicate entries, outdated records, and inconsistent data—CTA turned to Bumblebee Data to revolutionize […]