Melissa Matalon
Vice President of Membership, Consumer Technology Association™ (CTA)
Melissa Matalon is the Vice President of Membership at the Consumer Technology Association™ (CTA), the U.S. Trade association representing more than 1300 consumer technology companies, and which owns and produces CES® – The Global Stage for Innovation. Melissa oversees all functions of membership including member engagement, retention, and growth. Her responsibilities include revenue generation and leading a team who manage member programs and development. Prior to her 14-year tenure at CTA, Melissa worked for the non-profit organization Girls, Inc. and in health care consulting.
My Sessions
Case Study Showcase: Data Detox – CTA’s Strategic Approach to Contact Data Hygiene >>
w/ Bumblebee Data
Data Detox: CTA’s Strategic Approach to Contact Data Hygiene Discover how the Consumer Technology Association (CTA) tackled the common yet daunting issue of legacy data buildup in their AMS and other systems. Faced with challenges familiar to many associations and non-profits—such as duplicate entries, outdated records, and inconsistent data—CTA turned to Bumblebee Data to revolutionize […]